Full version North East Visitor Economy Strategy (2010-2020) Consultation Draft The questions that follow have been formulated to assist stakeholders to respond to the consultation draft of the North East England Visitor Economy Strategy 2010 – 2020. We are very keen to gather as much feedback to the draft, both in terms of the general content, and on the roles and responsibilities for its delivery. You can either use the following  structured questionnaire, answering as many or as few questions you feel are relevant, or respond directly by emailing Richardsmith@team-tourism.com with any thoughts or comments that you may have. If you would like to complete some of the survey and go back to complete it at a later date you can do so by pressing the SAVE button at any time. All responses should be received by Sunday 7th March 2010. Thank you for your time.   Q1      Your Name (leave blank if you wish to remain anonymous) Q2      Your Organisation / Business? The Vision (section 2) Q3 With respect to the vision (section 2.1 of the strategy), to what extent would you agree or disagree with the following statements:   Strongly disagree   Disagree   Agree   Strongly agree   The vision is realistic         The vision is ambitious       Q4 Do you have any further comments on the vision? Aims and Objectives (section 2) Q5 With respect to the aims (section 2.2 of the strategy), to what extent would you agree or disagree with the following statement: The emphasis on yield, growth and sustainability is right Strongly disagree   Disagree   Agree   Strongly agree Q6 Do you have any further comments on the aims? Q7 In terms of the objectives (section 2.3):   Yes   No   Are they the right ones?     Are there too many?     Are there are any missing?   Q8 Do you have any further comments on the objectives? Q9 To what extent would you agree or disagree that:   Strongly disagree   Disagree   Agree   Strongly agree   The targets are realistic         The targets are ambitious       Q10 Do you have any further comments on the targets? Principles (section 3) Q11 With respect to the principles (section 3 of the strategy), to what extent would you agree or disagree:   Strongly disagree   Disagree   Agree   Strongly agree   The principles set out the correct approach to achieve regional growth over the next decade         The competitive positioning will differentiate the North East region from others       Q12 How can the region further differentiate itself from its competitors? Q13 Do you agree or disagree that the strategy: Goes far enough with respect to sustainability (including carbon reduction, resource consumption and climate change)   Strongly disagree   Disagree   Agree   Strongly agree Q14 Do you have any further comments on the principles? Action Area 1: Creative Marketing (section 4) Q15 Do you agree or disagree that:   Strongly disagree   Disagree   Agree   Strongly agree   The region's strongest core assets should be used to attract visitors to the region         The destinations, attractors, products and experiences (section  4.3) are the principal ones for the region at the current time         the attract and disperse policy and its implementation will drive more visitors to emerging and developing destinations, attractions and products (see annex 2)       Q16 Do you have any further comments on Action Area 1: Creative Marketing? Action Area 2: Developing Great Products, Places and Experiences (section 5) Q17 Do you agree or disagree that:   Strongly disagree   Disagree   Agree   Strongly agree   The approach outlined  for the development of great places, products and experiences will lead to an improved visitor offer and increased yield         The approach outlined will sustain, maintain and conserve the regions great places, products and experiences       Q18 Do you have any further comments on Action Area 2: Developing Great Products, Places and Experiences? Action Area 3: Supporting Innovative and Growing Businesses (section 6) Q19 Do you agree or disagree that:   Strongly disagree   Disagree   Agree   Strongly agree   Business support should focus on businesses and operators with the ability and aspiration to grow         Access to visitor intelligence and research is vital for the development of visitor economy businesses       Q20 Do you have any further comments on Action Area 3: Innovative and Growing Businesses? Making it Happen - Organisation and Monitoring (section 7) Q21 Do you agree or disagree that: Integrating the visitor economy into a wider 'place making' agenda that includes planning, regeneration, transport is a real priority for the region   Strongly disagree   Disagree   Agree   Strongly agree Implementation Responsibilities (section 7.2) The roles of stakeholders in delivering the vision set out in this Strategy are complex. To assist us to develop a comprehensive plan for its delivery, we need a clear undertaking from stakeholders on how they can and will assist its implementation. The following set of five questions highlight some of the potential key roles and responsibilities of stakeholders. To help you, those most appropriate for private sector businesses are shown in BOLD.  However, private sector businesses should not feel restricted to answering these questions alone. Your feedback on this is highly valued.   To what extent can your organisation/ business contribute to the delivery of the following? Q22 Integrate     Not at all   To some extent   Significantly   Develop an understanding throughout public sector organisations of the role that tourism and the visitor economy plays in supporting an area’s economic and social “well being”.       Embed the development of the visitor economy (this strategy and local management plans) within place shaping activities, plans, policies at local, regional and national levels       Reduce seasonality by reassessing opening times from Sept to Easter period in accordance with other local products, services and promotions etc       Work within the parameters of existing and emerging destination management plans to improve the quality of the visitor experience at a local level     Q23 Any further comments on the above? To what extent can your organisation/ business contribute to the delivery of the following? Q24                Inform     Not at all   To some extent   Significantly   Invest in the collection and provision of high quality visitor information within a national and regional framework       Commit to the use of ICT as a central tool for the provision of visitor information       Deliver leisure tourism marketing focused on the most lucrative markets, the strongest products and experiences       Deliver business tourism marketing focused on priority sectors       Adopt and integrate the attract and disperse principle in to all visitor facing information to support emerging destinations and products       Commit to work in partnership to support the further development of a strong and differentiated position     Q25 Any comments on the above? To what extent can your organisation/ business contribute to the delivery of the following? Q26 Innovate   Not at all   To some extent   Significantly   Support the development of strategic and geographically focused tourism management plans (inc. AtMAPs, DMPs, AONB Management Plans, National Park Management Plans)       Identify and implement innovative approaches to finance to support agreed visitor economy priorities (e.g. section 106 agreements, Business Improvement District investment for place shaping activities; Environmental Improvement Schemes with  visitor economy impact)       Support/ advise in the identification of key sites and attractions for use in monitoring overall environmental changes       Support/ advise in the identification of key sites and methodologies to monitor the impact of tourism on local communities     Q27 Any further comments on the above? To what extent can your organisation/ business contribute to the delivery of the following? Q28 Invest   Not at all   To some extent   Significantly   Invest in the delivery of strategic and geographically focused tourism management plans (inc. AtMAPs, DMPs, AONB Management Plans, National Park Management Plans)       Ensure appropriate consideration for visitor economy inward investment in master planning activities       Invest in agreed product development areas regionally and/ or niche experiences and products       Invest in leisure tourism marketing focused on the most lucrative markets and the strongest products and experiences       Invest in business tourism marketing focused on priority sectors and influence appropriate markets     Q29 Any further comments on the above? To what extent can your organisation/ business contribute to the delivery of the following? Q30 Improve   Not at all   To some extent   Significantly   Promote quality in every aspect of the visitor experience through the use of recognised quality schemes (including accommodation, food, attractions, museums etc       Improve customer service and access for all visitor facing activities       Embed visitor economy needs within workforce development, skills development and business support plans       Develop skills and knowledge in relation to the visitor economy within your organisation/ business beyond marketing and promotion e.g. improve local product knowledge       Commit to respond to regional and sub regional skill gaps       Commit to raise the profile of careers and professions in tourism and the visitor economy       Commit to creating quality employment opportunities with skill development and progression       Lead on agreed product development activities for regionally important, niche experiences and products     Q31 Any further comments on the above? Thank you for your time. Your feedback is valued and will inform the development of the final North East England Visitor Economy Strategy. PLEASE PRESS SUBMIT

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